Autophobic?!

In the year 2001, CEO Rick Wagoner of General Motors was in desperate need to fix the car company’s sagging performance in the car industry. During that time, they had closed plants and cut jobs to be able to improve General Motors’ financial status by decreasing the costs. But of course, Wagoner believed that this strategy is no way an effective measure to help the company survive. He knew that General Motors needed a powerhouse to boost product development.

Wagoner decided to talk with Robert “Bob”: Lutz, who in that time has just retired from Chrysler from the position of Vice Chairman in 1999, for some recommendations. He doesn’t know Lutz personally at that time, but he knew Lutz’s reputation as a product czar who put Chrysler’s domain in the auto industry into the pedestal. The talk which is at first to seek recommendations turned out to be having Robert Lutz as General Motors’ vice chairman for product development.

Robert Lutz gained the confidence of General Motors. He stands out with his charisma and awesome performance when it comes to product development. He flies a jet trainer in the form of a Czech L-39 and speaks five languages. He has a total control over product selling. He knows how to meet the client demands and needs in a car and he is doing it so naturally.

Lutz emphasized on his work on quality and substance and it paid off with reviews and responses of flying colors from critics. Today, Maximum Bob decided to leave General Motors, and we here at Autophobic are sure he’ll be missed!